Purwanto, PWT (2018) CEK PLAGIASI_The Role of Dynamic Pricing and Dynamic Bundling on Unfairness Pricing Perceptions. International Journal of Management Excellence, 12 (1). pp. 1783-1790. ISSN 2292-1648
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Abstract
Abstract This study aims to analyze the influence of dynamic pricing and dynamic bundling on the unfairness pricing perception which ultimately determines the level of general authority in buying a product / service. 340 respondents were made as samples after going through the screening process. The results of the analysis found that dynamic pricing has a significant effect on the unfairness pricing perception. Second, dynamic bundling has no significant effect on the unfairness pricing perception. Third, unfairness pricing perceptions caused by dynamic pricing have no significant effect on satisfaction. Finally, the unfairness pricing perception caused by dynamic bundling has a significant effect on satisfaction. Key words: Dynamic pricing, dynamic bu ndling, unfairness pricing perceptions
| Item Type: | Article |
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| Additional Information: | yes |
| Uncontrolled Keywords: | yes |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Dr. PURWANTO PUR |
| Date Deposited: | 25 Apr 2019 06:06 |
| Last Modified: | 25 Apr 2019 06:06 |
| URI: | http://repository.unipra.ac.id/id/eprint/44 |
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