CEK PLAGIASI_CONSUMER MOTIVES FOR PURCHASING COUNTERFEIT LUXURY PRODUCTS: BEHIND THE STATUS SIGNALING BEHAVIOR USING BRAND PROMINENCE

Purwanto, Pur (2019) CEK PLAGIASI_CONSUMER MOTIVES FOR PURCHASING COUNTERFEIT LUXURY PRODUCTS: BEHIND THE STATUS SIGNALING BEHAVIOR USING BRAND PROMINENCE. Business: Theory and Practice, 2019 (20). pp. 208-215. ISSN ISSN 1648-0627 / eISSN 1822-4202

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Abstract

AbsAbst rt r ac t .ac t . The present study sought to describe the relationship of customer motives with counterfeit products and brand promi- nence and purchasing behavior in three groups/classes of consumers (patrician parvenus, and poseur) in the context of luxury brand fashion. Data were obtained from a sample consisting of 400 consumers considered eligible. There were three findings; first, for the class, consumer motives for purchasing products had an effect on counterfeit products and conspicuous brand poseur prominence, as well as purchasing behavior. Second, for the class, consumer motives for purchasing products had no parvenus significant effect on counterfeit products, but it had a significant effect on brand prominence and purchasing behavior. Third, for the patrician class, consumer motives for purchasing products had no significant effect on counterfeit products and conspicuous brand prominence, and counterfeit products and brand prominence had no significant effect on purchasing behavior. Keywor ds :Keywor ds : consumer motives, brand prominence, counterfeit products, purchasing behavior.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Dr. PURWANTO PUR
Date Deposited: 25 Apr 2019 06:06
Last Modified: 25 Apr 2019 06:06
URI: http://repository.unipra.ac.id/id/eprint/45

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