PURWANTO, PUR (2019) CEKPLAGIASI_PURWANTO_ ARTIKEL_9 " A Breakthrough in Preventing Circulation of Counterfeit Goods: Adopting Technology in e-Commerce". Journal of Research in Marketing, 11 (1). pp. 856-867. ISSN ISSN 2292-9355
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Abstract
This study aims to examine the role of religion and technoreligy in campaigning the prevention of the sale of counterfeit goods via online. Technoreligy design paradigm in marketing empirically contribute to the restoration of the environment of e-commerce in preventing the circulation of counterfeit goods. Web design combined with religious propaganda and ethics that representing the concept of global e-commerce design is increasingly widespread. By using attention restoration theory, this research connects technoreligy design with the crime of buying counterfeit goods; that is, making consumers aware of avoiding buying counterfeit goods. A series of experiments show the consistency of technoreligy design by exploring consumer responses to religious elements depending on the purpose of their shopping trip (browsing vs. deliberate order) and whether they pay full price or discount.
| Item Type: | Article |
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Dr. PURWANTO PUR |
| Date Deposited: | 15 Nov 2019 00:05 |
| Last Modified: | 15 Nov 2019 00:05 |
| URI: | http://repository.unipra.ac.id/id/eprint/84 |
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